Campaigns allow marketers to create, manage, and deploy targeted messaging across multiple channels within the Iterable platform. As one of the most heavily used features, it plays a pivotal role in a marketer’s workflow, enabling them to drive engagement and revenue through personalized outreach.

This design work transformed the campaign creation experience by making it more intuitive and efficient for marketers, reducing friction in their workflow while simultaneously addressing the necessary shift from AngularJS to React.

The project ran 11 months, from June 2022 to April 2023, with a public beta from March to May 2023 and general availability in mid-May 2023.