Campaign Performance Alerts was designed to provide marketers with proactive insights into their campaign performance. Before this feature, marketers had to manually check campaign metrics to identify anomalies, which led to delayed responses to underperforming campaigns. Launched in April 2024, this feature allows users to set alerts for key campaign metrics and receive notifications via webhooks, enabling seamless integrations with Slack and other tools.

Timeline

• Total: 10 mos

• Design: Jun 2023 - Oct 2023

• Development: Aug 2023 - Feb 2023 (release de-prioritized)

• Released: April 2024